6/24/2011

THESTREET LAUNCHES ENHANCED VERSION OF ITS POPULAR iPAD APP

New York- May 2, 2011 -TheStreet(TST), a leading digital financial media company and publisher of this Web site, announced today that an enhanced and more powerful version of its popular AppleiPad app is now available in the iTunes store.

The next generation app from TheStreet delivers users a robust mix of its unique, actionable markets and business news, streaming video, quotes, charting, and cross-platform portfolio tracking tools- all in a user-friendly, high definition interface that leverages the iPad's functionality in best service to TheStreet users.

Daniel Flax, Chief Information Officer of TheStreet, said, "We've taken TheStreet's deep editorial content, videos, data and tools and packaged them in a powerful, highly useful new utility for our most avid users through a crisp high definition interface on the iPad. This new environment is the perfect balance of substance and style - something that we believe sets our app and its content apart from other financial apps."

The app was built for speed and designed from the ground up for the iPad, making best use of the iPad's distinctive user experience. Key features of the app include: ?

-- Browse and search the vast library of TheStreet news and markets stories, with custom sorting capabilities that get users to the information they want quickly; ?

-- Sophisticated charting and technical analysis capabilities that enable on-the-fly analysis of the market and individual securities; ?

-- Robust market and fundamentals data; ?

--A powerful and unique portfolio tracking tool with drag and drop capabilities which instantly update and sync with portfolios that users maintain across TheStreet's network of sites; and ?

--Access to TheStreet's robust video content library through a high-definition video browser which as an option can be ported to larger screens.

Daryl Otte, CEO of TheStreet, added, "We are committed to delivering our award winning, quality and actionable content to our users in whatever form is most useful to them. To this end, we are aggressively leveraging new and emerging content consumption platforms such as the iPad. This app launch is an extension of our 'on all screens' strategy which makes our valued, branded content available through browsers, mobile devices and all major tablet platforms. This new version of our app is a terrific leap ahead and users can expect a regular stream of updates going forward, including soon more app-only features and content, along with fully integrated access to our leading premium services, all in this one intuitive platform."


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