iPad 2s are indeed being withheld by Best Buy, the retailer tells MacNN. "Best Buy continues to receive iPad 2 inventory from Apple on a regular basis," a statement issued by a PR manager explains. "As we've said previously, we are fulfilling customer reservations first. Our stores have been asked to temporarily hold non-reserved iPad 2 inventory for an upcoming promotion. This is a customary practice for us when there are supply constraints. Best Buy enjoys a great partnership with Apple, and we're delighted by customer response to iPad 2."
Since Thursday accounts have filtered in claiming that US Best Buy outlets are pulling iPad 2s from sale. The move is in fact unexpected, given that Best Buy was the first major third-party retailer to sell the iPad 1. In late 2010 the company expanded the number of stores selling the tablet, and it began selling the iPad 2 on March 11th.
Apple COO Tim Cook has reportedly denied any knowledge of iPad 2s being held back. "My understanding is most of their [Best Buy] stores sold all of their initial supply on the first night of the launch and the balance were out by the following day," an e-mail response says. "I am not aware of any units being held." An early rumor hinted that there might be a conflict between Apple and Best Buy over the latter allegedly limiting sales to daily quotas.
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